| Well
after the last 2 days of being confined to a conference
centre somewhere in deepest, darkest Chesham I had yet
another outrageous experience with the truly awful wine
we as the public are often subjected to. Yes I am a
member of the public too and although I also supply many
restaurants and hotels with wine there are hundreds if
not thousands of establishments which continue to serve
the finest feet washing wine available.
My
experience this week was as follows. We ordered the best
of what we thought was a bad selection from a well known
rival based in London. The white was extremely over
chilled almost frozen. We later found out that this was
deliberate as the wine itself was so bloody awful that
you had to literally freeze it to get and enjoyment at
all out of it. The wine was a Chilean Sauvignon Blanc,
normally a pretty safe bet, but not this one. Oh no,
this was the wine from hell. Over acidic, terrible aroma
and an awful taste in the mouth. We followed that with a
Rioja Crianza which was so hot it was like having wine
soup, this was a new experience for me!
You may
think ok, these were just a few examples but there was
10 of us at this center, all wine people and bottle
after bottle amazed us at how incredibly awful it was.
This is from a place charging over £220 per night and
£25.00 for the rotten sauvignon!
I come
across this day in day out, week after week,
restaurants, bars and hotels that think they can get
away with serving the worst wine in the world and
charging extortionate amounts for it too.
So what
can we do about it, well personally i am on a mission to
get every Milton Keynes Bar, restaurant and hotel to
stock decent wine. Even if it is not my wine! I will
help them to choose the correct wine from their current
supplier if I have to.
So what
can you do about it?
Well if
you come across one of those establishments which you
think could do with our help please leave a comment and
we will get round to helping them and it will all be
down to you! Your future pleasure rests in your hands,
after all if it is your local and they are still serving
feet washing wine and charging a fortune they need a
little education.
So why
do they do this, these restaurants and bars etc. Well it
is actually down to a number of things. Cost to them,
lack of knowledge about wine and an unfounded belief in
their wine rep who probably knows lots about wine but
nothing about the hospitality trade, or else nothing
about wine too! If only they realised that if you sell
good wine people will come back and drink more of it!
You will get more profit and happier customers. Less
returns because of corkage and the wine will actually
work with the food you sell. Often the price is less
than they are paying currently too!
So do
your local a favour tell them about me and tell me about
them. Lets have a name and shame campaign against crap
wine and sort out our future wine pleasure and that way
we will all have better heads the next day too. |
